Tag Archives: copy

Is Content Still King?

The term “Content is King” is an old phrase that used to be rolled out when highlighting the value of the written word on a website, for both SEO and general usability purposes. In essence it meant that no matter … Continue reading

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Lose the specifics, lose your customer

A common occurrence in advertising copy is the use of vague, flexible and ambiguous words and phrases designed to blur the lines between expectation and reality, presenting the offering as something more than it really is. The Wikipedia community calls … Continue reading

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SEO Copywriting Essentials – Two Techie Tips

It’s well-known these days that context, relevancy and a clear copy theme are vital for SEO. In short, the more you stick to a topic the more likely it is that a search engine will judge the page to be … Continue reading

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Web copy truism – nobody cares about you

When it comes to writing selling copy for web, there are few truer statements than this headline. All readers care about is themselves. They’re thinking “what’s in it for me?”, “what can this thing do for me?” and “why should … Continue reading

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Ceefax, Teletext and the Evolution of Information

Ceefax and Teletext used to be part of an almost religious daily routine for me. Every morning I’d check the pages for national football, North East football then video games, in that order. If I had a spare ten minutes … Continue reading

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Ditch the jargon, it really isn’t impressing anyone…

In my experience I’ve found that people who overuse jargon are usually guilty of one of three things; they’re compensating for their overall lack of knowledge on a given subject; they’re trying to establish an unspoken superiority over someone by … Continue reading

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Stop shouting, eradicate doubts and make the sale

The natural inclination when writing marketing copy is often to leap straight into how unbelievably great the product or service is, and how the reader simply can’t live without it. Shout about the thing long enough and loud enough and … Continue reading

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